iPhone 18 Pro Released Officially

On September 9, 2026, Apple officially released the iPhone 18 Pro and iPhone 18 Pro Max.

The next generation Pro series is mainly upgraded around image, performance, extension and intelligent experiences, with one of the biggest changes being the first inclusion of variable spherical main photography.

Change the main circle.

The iPhone 18 Pro comes with a brand new 48-pixel Fusion main camera and a variable circle.

Compared to traditional fixed circle designs, the variable circle can be adjusted according to the shooting environment, providing users with more exposure and depth control space.

At the same time, Apple has also added a new Pro control for the camera app, allowing users to make more detailed adjustments to the shooting process.

For ordinary users, the variable spheres mean greater shooting freedom; for photographers and video creators, it offers controls closer to professional cameras.

The A20 Pro chip

In terms of performance, the iPhone 18 Pro is equipped with a brand new A20 Pro chip and a new generation of medium hotboards.

Apple says the A20 Pro, combined with a new heating design, achieves the highest continuous performance in the history of the iPhone.

This means that the performance release of the next generation Pro is more stable in high-load scenarios such as long-term gaming, video processing, and AI.

and longer navigation.

The extension is also an important upgrade to this generation of the Pro series.

The iPhone 18 Pro Max achieves the largest lifetime improvement in the history of the Pro series with a larger battery and optimization of Apple Silicon.

Apple calls it iPhone’s longest battery life ever.

For everyday users, improvements in durability are often more direct than simple performance enhancements.

Small Dynamic Island

The iPhone 18 Pro also further narrowed the Dynamic Island.

While retaining notifications, real-time activity and system interaction, the new Dynamic Island takes up less screen space.

From initial design innovations to the everyday interaction system of the iPhone, Dynamic Island is becoming part of the iPhone user interface.

Four types of color.

iPhone 18 Pro and iPhone 18 Pro Max are available in four colours:

The Black

The silver

The Ice Color.

Red wine

Red wine is the new color of this generation of the Pro series.

iOS 27 and Siri AI

The iPhone 18 Pro comes from factory with iOS 27 and further integrates Apple Intelligence with the new Siri AI.

Siri AI is no longer just a traditional voice assistant, but further leverages personal content to provide smarter operations and information processing capabilities across systems and applications.

Apple hopes to gradually transform AI from a standalone function to system-level capabilities, making the iPhone from a simple smartphone a personal intelligence center further.

Publishing time and listing.

US Pacific Time:

September 9, 2026: Official Release

September 12 5:00 AM PT: Pre-order starts

September 18: Official sale

The iPhone 18 Pro and iPhone 18 Pro Max are available in two sizes.